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Why More Women are Wearing Wireless Bras—And You Should, Too

  • 3 min read

Picture your dream bra. The color, the material, the fit, and the feel of it on your skin. What makes it so perfect? And how does it make you feel?

For many bra shoppers, their “dream bra” combines their most-wanted elements of style, fit, and comfort. And these days, the bra of their dreams seems to have one thing in common: they’re all wireless.

The rise of the wireless bra

Ever since the pandemic hit in 2020, the demand for comfy clothing has only grown. We see this affinity for comfort everywhere we look—loose-fitting clothing has become mainstream, and the trend only seems to be gaining momentum with each day.

Skinny jeans are out, wide-leg denim is in. Sweatsuits and tracksuits have made the ultimate comeback. And underwire bras just don’t fit into this era of “comfort chic.”

We can’t say for certain the rise of the wireless bra kicked off in lockdown, but we can definitely say they were (and still are) the moment. In fact, in the last half of 2020, sales of wireless styles were up 14% compared to the previous year (according to NPD).

We stayed in, threw our sweats on, and relished in the fact that we didn’t have to hook a wired bra on.

Wireless bras are perfect for all bust sizes and shapes

Wired bras were designed for three specific reasons: to give the breasts a rounded shape, separate the breasts, and provide structure for the cups. But for those with smaller busts, these aren’t exactly the most desirable features.

Wireless bras may not give the same rounded shape as a wired bra, but they do provide structure and support in an easy and effortless way.

Suitable for all cup sizes, wireless bras give you complete flexibility — both in how you wear or style them. Whether you’re looking for a cozy layer underneath your t-shirt, or a lacy bralette to show off with your outfit, going wire-free is the ultimate move.

No matter your bust size or shape, a wireless bra that gives you unmatched support and ideal coverage is one you’re going to keep coming back for.

Wireless bras adapt better to your body’s natural changes

Whether you’ve lost or gained weight, went through a major physical change, or are simply experiencing the natural daily changes of your body, this is where a wireless bra truly shines.

Unlike wired bras, wireless bras adapt to your changing breast shape more easily. Combine that with our Flex-Sizing® materials, and you have a wireless bralette that’s guaranteed to fit flawlessly with every wear.

If comfort is a top priority in what you wear, consider a wireless bra or bralette for an effortless essential you’ll actually enjoy putting on in the morning.

Comfort is the trend that’s here to stay

It’s no secret that wired bras have gotten a bad rap over the years. After a couple of years—or even months—of use, wired bras have been known to poke out, or dig into and irritate the skin. While not all wired bras are made the same, the overwhelming amount of wire horror stories is enough to make us upgrade for something far less… painful.

Today, bra shoppers are looking for one thing and one thing only: comfort. And why not? Feeling comfortable in what you’re wearing affects everything from your mood, your confidence, and your self-talk patterns.

Everyone deserves to wear clothing that makes them feel their best, bras and underwear included. A wireless bra delivers everything you’d want and more: support, a soft feel on the skin, and a longer-lasting top drawer staple.

So, jump on the comfort bandwagon. We promise you’ll never think about an underwire ever again.

Yes, you can have it all: fit, support, and style

If you’re new to going wireless, you might be under the misconception that bralettes and wireless bras are “plain,” or “not sexy.” We’re here to debunk that myth.

At LoveSuze, we believe your most comfortable pieces can be your sexiest, too. You don’t need to compromise comfort for style, or vice versa. In fact, you don’t need to compromise anything at all.

We design all our bras and bralettes with Flex-Sizing® materials; soft, high-stretch, and breathable fabrics that deliver superior support and an unbeatable fit. Our intimates stretch and mold to your body’s unique shape (even as it goes through its natural changes!) so you don’t have to keep swapping out bras and panties.

If you’re ready to experience the magic of long-lasting comfort and support, explore our collection of Flex-Sizing® bras and bralettes, and start wearing bras that actually make you feel good.